Unit I Assessment
In “What Was Volkswagen
Thinking,” Jerry Useem (2016) discusses James Burke, the CEO of Johnson &
Johnson, and highlights Burke’s decision to hold a meeting with his top
executives to discuss eliminating the company credo. Burke was concerned that
the managers were not reflecting upon the company credo for everyday decisions. He
called for a debate among his top managers about the document and the role of
moral duties in daily business. Instead of voting to remove it, the managers
chose to revitalize the messages of the credo within the company (Useem, 2016).
In your response, explain
why this meeting was effective. Why do you believe Burke chose this type of
channel-where the managers could not only directly talk to him, but they could
also talk to each other-over other types of communication? Your response should
be at least 2 pages words in length.
Unit II Article Review
Critically review the
article below:
To access the article
below, you must first log into the myCSU Student Portal and access the
ABI/INFORM Collection database found in the CSU Online Library.
Vanderberg, A., &
Capodagli, B. (2015). The "Ottawa way" thrives. Public Management, 97(6), 14-18.
In the review, be sure to
include an analysis of the article. Provide details and evidence to back up
your analysis from the article. What are some of the significant points used in
the article to support the premise? Why are these points significant to the way
communication affects strategic planning?
Use the standard
five-paragraph format (introduction/body/conclusion). APA format should be
used. The article review should be a minimum of two pages in length. Content,
organization, and grammar/mechanics will be evaluated.
Unit III Article Review
Locate an article in the
CSU Online Library that focuses on managing conflict in an organization through
communication. The article must be clearly related to the course content and
have the potential to contribute significant analysis and substantial
engagement with the course topic.
For this assignment, you
will need to accurately identify the article’s premise, significant points in
support of the premise, and the significance of those points to the course
and/or the field. You need to present an insightful and thorough analysis of
the article with strong arguments and evidence. Your interpretation will need
to be both reasonable and compelling. You will need to apply course concepts in
your analysis.
As you write the review, be
certain to analyze the type of conflict discussed in the article. Use the
classifications discussed in the Unit III Lesson (Rahim’s functional outcomes
and Rahim’s dysfunctional outcomes) in your analysis. Be certain to suggest
communication techniques to manage functional conflict or, alternately,
communication techniques to resolve dysfunctional conflict.
Along with the article
being reviewed, you will need to reference at least two peer-reviewed sources.
Use the standard five-paragraph format (introduction/body/conclusion). APA
format should be used. The critical review should be a minimum of two pages in
length. Content, organization, and grammar/mechanics will be evaluated.
Unit IV Essay
For this assignment,
compare and contrast two communication techniques that can be used to improve
employee trust and engagement. Feel free to use the channels or techniques
discussed in “Communication Provides Foundation for Being a Best Place to Work”
by Kathleen Skidmore-Williams—an article that is located in the Unit IV
Required Reading section—or feel free to research your own.
Your assignment should
include the components below:
· Explain
why communication is essential in an organization.
· Explain
the ways that effective communication improves employee trust and engagement.
Focus on comparing/contrasting two types of channels or techniques (e.g.,
on-site meetings, employee surveys, workshops).
· Explain
the types of situations where each channel or technique would be most
effective. Provide examples and facts for your audience. Avoid simply offering
an opinion; rely on valid, academic research.
APA format should be used.
The assignment should be a minimum of three pages in length. Content,
organization, and grammar/mechanics will be evaluated.
Unit V Assignment
For this assignment, you
will investigate a social media public relations (PR) campaign by an
organization. Some examples of platforms are LinkedIn, Twitter, Facebook,
Google+, Pinterest, and YouTube. The organizations can be national or can be
local to your area.
In this assignment, you
will need to include the following components:
· Provide
information about the social media platform.
· Provide
information about the organization and its campaign.
· Discuss
the campaign based on the information discussed in the Unit V Lesson. (Is it
effective? What, if anything, can the organization do to improve PR through
social media?)
· You
will need to reference at least two academic sources. Webpages provided by a
company or organization (e.g., an “About Us” page) will be accepted for this
assignment as a valid, academic source.
Use the standard
five-paragraph format (introduction/body/conclusion). APA format should be
used. The assignment should be a minimum of three pages in length. Content,
organization, and grammar/mechanics will be evaluated.
Unit VI Case Study
For this assignment, you
will write a case study analysis that focuses on the communication strategy of
an organization of your choice.
In this assignment, you
will need to a) summarize the communication strategy of your chosen
organization, b) analyze the communication strategy of your chosen
organization, and c) explain how you would integrate the communication strategy
into the current organization where you work or into a former organization
where you have worked.
A. Summarize the
Communication Strategy
Locate an article that
discusses the communication strategies used by your chosen organization. After
reading your chosen article, you may find the exercise below to be helpful in
developing a summary paragraph. Identify the author(s) of your chosen article,
and complete the following exercise:
[Insert author’s name here]
discusses how innovative communication processes have helped [insert name of
the organization here] resolve [insert issue here].
The top reason [insert
author’s name here] holds that position is __________.
A second reason [insert
author’s name here] holds that position is __________.
A third reason [insert
author’s name here] holds that position is __________.
After filling in the
blanks, you should have a list of the positions and claims made by the authors
about your chosen organization. Shape your notes into a summary paragraph. (Do
not simply include the list that you completed in the exercise above.)
Remember that the summary
paragraph is where you will present information from the source. You will
provide your analysis and interpretation in the following section of the paper.
B. Analyze the
Communication Strategy
Be sure to include how the
communication strategy impacts the organization on multiple levels. Feel free
to use the four levels of sales, services, value chain, and continuous
improvement as a model, which was discussed in the case study on the Dell
Computer Corporation in the Unit VI Lesson. (Note: Your categories may be
different.)
In the analysis portion of
the assignment, discuss any problems (or potential problems) with the
communications in your chosen organization, and provide potential solutions
based on your research. Include ways that effective management could help to
provide a solution.
C. Explain Integration
Techniques
Finally, explain how this
communication strategy could be integrated into your current or former
workplace.
You will need to reference
at least two academic sources.
For this assignment, you
will research the different ways that managers and leaders use communication to
guide their organizations.
Feel free to use the same
organization you researched for the Unit VI Case Study. You are not limited to
this organization, but it may be easier to complete the assignment since you
have already researched the organization in Unit VI. You can use the same sources
for both assignments, if applicable.
Find an instance where the
organizational leader communicates directly with his or her employees,
investors, or customers. Analyze the message, the channel, and the potential
for feedback. Do you believe that it is effective? Do you believe that it is
the same type of message that a manager would send? Why, or why not?
Remember to focus on the
communication styles of both leaders and managers. Strive for an equal balance
between the two types of communication styles in your assignment.
Example: The Apple events
that occur in Cupertino whenever Apple unveils a new product or service are
examples of the type of communication you should be analyzing in this
assignment. During the events, CEO Tim Cook addresses an audience of employees,
investors, and the general public. Cook uses multiple channels to communicate
with the audience, including a live face-to-face discussion, live streaming of
the discussion, and a recorded video. For the assignment, you would view one of
the events, analyze Cook’s message and the effectiveness of the channels, and
discuss the potential for feedback. Analyze whether or not the message is an
effective example of leadership. Explain whether or not you believe a manager
could, or should, use the same types of channels to relay a message. Would it
be effective?
Note: You do not need to
use Apple for this assignment. It is provided as an example only.
Use the standard
five-paragraph format (introduction/body/conclusion). Include at least two
academic sources. APA format should be used. The assignment should be a minimum
of two pages in length, not including the title and reference pages. Content,
organization, and grammar/mechanics will be evaluated.
Unit VIII Mini Project
For this assignment, you
will create a communication strategy that fosters change and innovation in an
organization. Explain the context in which it occurs and the options that are
available. Develop a solution that will solve the organizational issue and meet
the needs of the people involved.
Feel free to use the same
organization you researched for the Unit VI and Unit VII assignments. You are
not limited to this organization, but it may be easier to complete the
assignment since you have already researched it for Unit VI and/or Unit VII.
You can use the same sources for all assignments, if applicable.
In the report, you will
provide a potential audience analysis, create a purposeful message, and discuss
a type of channel that you could use for feedback. Include answers to Neal’s
(2010) communication questions, which are listed below:
1. What
am I trying to achieve?
2. How
will my audience react to what I am trying to achieve?
3. Will
my message be resisted?
4. What
do I know about my audience that will help me tailor my message? (p. 40)
Do not include the
question/answers in a bullet or list format. Instead, integrate the responses
in your paragraphs.
Use the standard
five-paragraph format (introduction/body/conclusion). Include at least two
academic sources. APA format should be used. The assignment should be a minimum
of two pages in length. Content, organization, and grammar/mechanics will be
evaluated.
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